American Marketing Association
Label
American Marketing Association
Name
American Marketing Association
Actions
Incoming Resources
- Contributor of13
- The technique of marketing research, prepared by the Committee on Marketing Research Technique of the American Marketing Society, Ferdinand C. Wheeler, chairman ..
- Cause for concern, results-oriented cause marketing, Stephen M. Adler
- Marketing news
- The Conserver society, [edited by] Karl E. Henion II, Thomas C. Kinnear
- The brand marketing book, creating, managing, and extending the value of your brand, Joe Marconi
- Reputation marketing, building and sustaining your organization's greatest asset, Joe Marconi
- Managing global accounts, nine critical factors for a world-class program, Noel Capon, Dave Potter, Fred Schindler
- The export marketing imperative, Michael R. Czinkota, Ilkka A. Ronkainen, Marta Ortiz-Buonafina
- Marketing encyclopedia, issues and trends shaping the future, Jeffrey Heilbrunn, editor
- Markets and marketing in developing economies, edited by Reed Moyer and Stanley C. Hollander
- Dictionary of marketing terms, Peter D. Bennett, editor
- Advertising research, the Internet, consumer behavior, and strategy, George Zinkhan, editor
- Crisis marketing, when bad things happen to good companies, Joe Marconi
- Creator of1