Grand Valley State University

General Motors, the first 75 years of transportation products, [by the editors of Automobile quarterly magazine]

eng

General Motors

10012961

[by the editors of Automobile quarterly magazine]

the first 75 years of transportation products

Beyond the Horizons: The Lockheed Story is the story of those turbulent eighty-two years during which Lockheed achieved fantastic successes and endured occasional failures. Lockheed aircraft set innumerable records and were flown by great pioneering aviators such as Amelia Earhart, Wiley Post, and Howard Hughes. Lockheed engineers achieved fame usually reserved for film stars: Men like the great Kelly Johnson and Ben Rich advanced the world of aviation with their genius, and were honored as legends in their own time. Yet the secret of Lockheed lies in the spirit of family that illuminated the corporation over the years and permitted it to gain great triumphs and survive great tragedies. Over eight decades, Lockheed's unique corporate culture has enabled the company to thrive despite fierce competition. Making the right choices in leadership and technology at the right time contributed to their success, and here is the inside story of the people responsible for transforming Lockheed into the most profitable, prestigious, and influential company in the aerospace industry

1772-1895 : The American automobile -- 1897-1919 : The beginnings of GM. Oldsmobile ; Buick ; Cadillac ; Dewar trophy ; Oakland ; GMC Truck & Coach ; Chevrolet ; World War I -- 1920-1929 : The early years of GM. Buses ; Pontiac ; La Salle ; Opel -- 1930-1939 : Depression and recovery. Vauxhall ; Greyhound ; Locomotives ; Parade of progress ; Opel expands -- 1940-1949 : The war interrupts. World War II ; GM-Holden's -- 1950-1959 : Styling sets the pace. Corvette ; Motoramas, showcars, and experimentals -- 1960-1969 : Marketing of performance -- 1970-1979 : The years of transition -- 1980-1984 : Challenge of the future. Building on 75 years of excellence