Grand Valley State University
Advertising Research Foundation
Type
http://bibfra.me/vocab/lite/Organization
Label
Advertising Research Foundation
Name
Advertising Research Foundation
Actions
Share resources by the Organization
Incoming Resources
Contributor of
3
Journal of advertising research
The online advertising playbook, proven strategies and tested tactics from the Advertising Research Foundation, Joseph Plummer [and others]
ARF guidelines handbook, the Advertising Research Foundation compendium of guidelines to good advertising, marketing and media research practice
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