Bibliograph

Word of mouth marketing, how smart companies get people talking, Andy Sernovitz

Type

Label

Word of mouth marketing, how smart companies get people talking, Andy Sernovitz

Language

eng

Main title

Word of mouth marketing

Oclc number

70698934

Responsibility statement

Andy Sernovitz

Sub title

how smart companies get people talking

Summary

Learn the five essential steps that make word of mouth work and everything you need to know to get started using them. Understand the real purpose of blogs, communities, viral e-mail, evangelists and buzz--when to use them and how simple it is to make them work

Table Of Contents

What Is Word of Mouth Marketing? -- Deep Stuff: Six Big Ideas -- The World of Mouth Marketing Manifesto -- Talkers: Who Will Tell Their Friends Abut You? -- Topics: What Will They Talk About? -- Tools: How Can You Help the Message Travel? -- Talking Part: How Can You Join the Conversation? -- Tracking: What Are People Saying About You? -- Sixteen Sure-Thing, Must-Do, Awfully Esay Word of Mouth Marketing Techniques -- Choose to Be Good

Creator