Incoming Resources
- The handbook for focus group research, Thomas L. Greenbaum
- Marketing research the right way
- Hearing the voice of the market, competitive advantage through creative use of market information, Vincent P. Barabba and Gerald Zaltman
- An introduction to consumer behavior, James U. McNeal
- Marketing research, David J. Luck, Hugh G. Wales [and] Donald A. Taylor
- Handbook of marketing research., Robert Ferber, editor-in-chief
- Capturing customers, how to target the hottest markets of the '90s, by Peter Francese and Rebecca Piirto
- Servicescapes, the concept of place in contemporary markets, John F. Sherry, Jr., editor